Jeff Sirota

Jeff came onboard as Sir.J back in 2018. No, he wasn't knighted it just sounds better than J.SIR! Sir.J does a little bit of everything: from sales and marketing to business development and strategy. He started in the industry working as a Virtuoso travel agent, and comes to us from one of the top producing agencies in the network where he oversaw travel trade marketing and partnerships. In between, Jeff worked on property at a boutique hotel in Los Angeles and is probably best known for the role where he first worked with J.MAK: eventually making his way up to VP of Sales for Small Luxury Hotels. Needless to say, he brings in a perspective from both sides of the business. Having spent a decade both in Southern California and more recently Manhattan, Sir.J just recently relocated to Miami Beach, where you'll find him catching some rays with iPhone by his side, fielding all those incoming e-mails! Aside from his love of travel, he enjoys fitness, cooking, and discovering new places... like his new hometown! Even J.MAK's mother loves him!