Jeff Sirota is excited to be part of the J.MAK team, coming on board as Sir.J. He started in the industry working as a Virtuoso travel agent, and comes to us from one of the top producing agencies in the network where he oversaw travel trade marketing and partnerships. In between, Jeff worked on property at a boutique hotel in Los Angeles and is probably best known for the role where he first worked with J.MAK: eventually making his way up to role of VP of Sales for Small Luxury Hotels. Needless to say, he brings in a perspective from both sides of the business. Sir.J currently resides in New York City, just blocks from J.MAK HQ: what a perfect commute! Aside from his love of travel, he enjoys fitness, cooking, and discovering all of the exciting elements of life in NYC. Even J.MAK's mother loves him!