January 9, 2024


JOURNEY2CROATIA becomes J2 COLLECTION officially adding emerging destinations of Slovenia and Montenegro to its portfolio.

ZAGREB, CROATIA (Jan. 9, 2023) – Croatia travel continues to break records and with increasing demand for luxury travel to Slovenia and Montenegro, the J2 COLLECTION is born.

Journey2Croatia founder Ivana Tomic is proud to announce the launch of her new company, J2 COLLECTION, which encompasses Journey2Croatia and new luxury travel brands Journey2Slovenia and Journey2Montenegro, each offering bespoke luxury travel planning, concierge and DMC services to travel advisors looking for unique custom experiences for luxury travelers.  

“We’ve seen growing demand for these two gems of our region – two incredibly different but equally culturally rich and beautiful countries – that the U.S. market is just beginning to discover,” says Tomic.

“Since we’ve been planning luxury itineraries to Croatia’s neighboring countries for more than a decade, we felt the time was right to officially plant a stake in the region. With our expertise in bespoke luxury travel, and our connections across the region, we can deliver unforgettable journeys to those countries better than anyone.”

The J2 Collection team is expert in crafting unique experiences across the region, from  little-known aspects of the most popular sites and cities, to customized experiences bringing travelers to hidden secrets known only to locals. Using their black book of contacts, the J2 team creates itineraries featuring numerous unique, private experiences such as a day's kayaking between secret beaches, hiking to a picnic among olive groves, olive oil tasting and cooking classes with local chefs.

The Allure of Slovenia (pictured above left)

Slovenia, with its lush alpine landscapes and historic European charm, is an increasingly popular destination for U.S travelers. In Slovenia, you have the opportunity to savor Michelin-starred cuisine, see breathtaking sceneries or take a stroll through Ljubljana capital city, immersing yourself in Slovenian culture.

Some of the team’s favorite experiences in Slovenia:

  • Experience the power of nature in the Soča Valley and its local culture and cuisine by foraging for herbs and meeting cheese artisans of the area before preparing with your chef/guide the local dish called fritaja.
  • Day-long hike, with lunch at a mountain hut, through the stunning Seven Triglav Lakes region, an area of importance for Slovenians.
  • Hiking among one of the few traditional herdsmen settlements in Europe.
  • Exploring the many art nouveau influences in the capital city of Ljubljana’s Old Town.

Magnificent Montenegro (pictured above right)

Whether clients dream of exploring the medieval walls of Kotor or embarking on a boat adventure along the Boka Bay, the Journey2Montenegro team will curate every detail to perfection.

Some of the team’s favorite experiences in Montenegro:

  • Exploring Boka Bay by boat with scenery of lush mountains, medieval towns and the small island of Our Lady of the Rocks – built artificially by scuttling old ships and depositing stones around a small crag.
  • Visiting the small towns Kotor, a UNESCO site that dates back to Byzantine rule, and Perast, home to 19 palaces that today stand as silent witnesses of its former greatness, splendor, and wealth with a stay in the largest palace.
  • A private boat tour of the largest lake on the Balkan Peninsula, an important habitat of swamp birds in Europe, exploring the local islands, a monastery and enjoying a picnic in a secluded shoreline.

More to Explore of Croatia

Think private yacht experiences around the thousand islands of Croatia, to little-known wineries and unique local culinary experiences, and rock climbing, biking and more! There is more to Croatia than Dubrovnik and Split, though they are amazing, too! The J2 COLLECTION team has a vast knowledge of the country to craft an ideal itinerary for discerning luxury travelers.

One of the team’s favorite experiences in Croatia:

  • Learn about medieval wall paintings or "frescoes" in Croatia’s Istria region with a guide visiting examples in ancient churches, then to an artisan’s studio to witness how they are created with a chance to try the process, ending with a visit to Hum, the smallest town in the world to learn about traditional life there and a glimpse into a bygone era.

Learn more about the J2 COLLECTION at www.j2collection.com.



J2 COLLECTION (www.j2collection.com) was founded by travel and marketing expert Ivana Tomic in 2011 as Journey2Croatia planning luxury bespoke journeys to her native Croatia. As tourism to Croatia grew, her team and expertise grew and she began planning trips to the neighboring countries of Slovenia and Montenegro. Tomic counts some of worlds’ top billionaires as clients. She and her team excel at crafting unexpected bespoke experiences and prides herself on delivering the gift of storytelling to her travelers. Discover your Croatia, Slovenia or Montenegro story with J2 Collection.


J.MAK Hospitality (www.jmak.com) works alongside leading luxury hotels and residences, destination experts and travel services around the world to connect them with key travel agency partners and broader audiences who will impact their businesses and drive awareness. J.MAK focuses on hospitality brands with personality, helping each client articulate their individual flair, so they can relax, feel confident and authentically stand out. We harness our network to build relationships through in-person and virtual connection, as well as hefty marketing and social media engagement. We are passionate, experienced luxury travel experts disrupting the industry norm.